![](https://static.wixstatic.com/media/228b82_8c9d318e689b4fbb92f11eb2554f97b9~mv2.png/v1/crop/x_42,y_0,w_223,h_236/fill/w_112,h_119,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/228b82_8c9d318e689b4fbb92f11eb2554f97b9~mv2.png)
RACHEL ASHLEY CONSULTING
![IMG_0059_edited.jpg](https://static.wixstatic.com/media/228b82_f84534603fcc439696e712c2025491bd~mv2_d_2048_1536_s_2.jpg/v1/fill/w_490,h_368,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/228b82_f84534603fcc439696e712c2025491bd~mv2_d_2048_1536_s_2.jpg)
RACHEL ASHLEY CONSULTING
SERVICES
Strategy | Transformation | Performance
​
Consulting and interim services specialising in strategy, business development and strategic alliances and transformation programs. We bring value to both corporates and SMEs.
![Business Meeting](https://static.wixstatic.com/media/1d48d8c57a7449499b2cecf09ceda9c1.jpg/v1/fill/w_470,h_313,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/1d48d8c57a7449499b2cecf09ceda9c1.jpg)
![Brainstorming](https://static.wixstatic.com/media/0141bb700ad54cf2b0457ae50b0704c5.jpg/v1/fill/w_470,h_314,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/0141bb700ad54cf2b0457ae50b0704c5.jpg)
STRATEGY
We specialising in strategy development, monitoring and support. Our approach is highly collaborative working closely with your leadership teams to co-create tailored strategies aligned to business objectives. We are adept at guiding executive team and board conversations to ensure successful strategy delivery for long-term success. ​
-
Corporate & Business unit strategy
-
Customer-led operations strategy
-
Alliance Partners / Joint Ventures
-
Target operating model redesign
-
Strategic monitoring & scorecards
TRANSFORMATION PROGRAMS
Working with executives to define enterprise-wide business transformation, including shaping the business transformation ambition and strategy. We formulate new business models, prioritising delivery of new strategic capabilities and operating models.
​
-
Program governance
-
Change management
-
Organisational design
-
Productivity improvement
-
Cost optimisation
-
Process design
-
Benefit design and realisation
-
Program assurance
![Gugenheim Bilbao inside swirl_edited.jpg](https://static.wixstatic.com/media/228b82_a4f43f8c900f4f4abfc9d07794976a86~mv2.jpg/v1/fill/w_872,h_469,al_c,lg_1,q_85,enc_avif,quality_auto/228b82_a4f43f8c900f4f4abfc9d07794976a86~mv2.jpg)
ORGANISATIONS
Developing strategy, initiative prioritisation and roadmap creation delivering core capabilities for continued business growth and performance
![IAG logo_edited.png](https://static.wixstatic.com/media/228b82_cd45778bdea644338efee17da0332662~mv2.png/v1/fill/w_193,h_160,al_c,lg_1,q_85,enc_avif,quality_auto/IAG%20logo_edited.png)
![Zurich Logo.png](https://static.wixstatic.com/media/228b82_efd27829c6b04edea27ffef6bb89307a~mv2.png/v1/fill/w_220,h_158,al_c,lg_1,q_85,enc_avif,quality_auto/Zurich%20Logo.png)
![REST logo.png](https://static.wixstatic.com/media/228b82_85afe69aa9d448fda14deca86de5226d~mv2.png/v1/fill/w_220,h_124,al_c,lg_1,q_85,enc_avif,quality_auto/REST%20logo.png)
![Allianz logo.png](https://static.wixstatic.com/media/228b82_019c808534be4e4887bc79ba285919ef~mv2.png/v1/fill/w_220,h_156,al_c,lg_1,q_85,enc_avif,quality_auto/Allianz%20logo.png)
![CBA logo.jpg](https://static.wixstatic.com/media/228b82_745433f2b02440e7921a6031919678ea~mv2.jpg/v1/fill/w_218,h_145,al_c,lg_1,q_80,enc_avif,quality_auto/CBA%20logo.jpg)
![MLC logo.jpg](https://static.wixstatic.com/media/228b82_83957fb401954723868c5ddb972043d2~mv2.jpg/v1/fill/w_218,h_143,al_c,lg_1,q_80,enc_avif,quality_auto/MLC%20logo.jpg)
![](https://static.wixstatic.com/media/228b82_102d3dd8f46d4acc86a62bd4d242b01e~mv2.png/v1/fill/w_266,h_110,al_c,q_85,enc_avif,quality_auto/228b82_102d3dd8f46d4acc86a62bd4d242b01e~mv2.png)
![Asurion logo.png](https://static.wixstatic.com/media/228b82_4527cc0ebc1a4949bfdc0564975dd27c~mv2.png/v1/fill/w_160,h_160,al_c,lg_1,q_85,enc_avif,quality_auto/Asurion%20logo.png)
ABOUT US
Strategy | Transformation | Performance
We believe that the best strategies are co-created, not dictated. We partner with corporates and SMEs, working collaboratively with leadership teams to design, implement, and monitor strategies that drive real impact.
Our approach is rooted in collaboration, clarity, and execution—ensuring alignment at every level, from teams to board approvals.
​
Why Choose Us?
✔ Strategic Expertise – Proven experience in crafting growth-driven strategies.
✔ Collaborative Approach – We work with your teams, not just for them.
✔ Execution & Monitoring – Beyond planning, we help implement and track success.
✔ Board-Level Alignment – Ensuring strategic buy-in from key stakeholders.
We turn strategy into action—helping businesses achieve their full potential.
​
Rachel Ashley
​​​I work with leadership teams, CEOs and Boards to guide the growth of their organisations. I specialise in strategy, transformation and developing strategic partnerships / joint ventures.
Working internationally, I have broad commercial experience in financial services, insurance and start-ups gained from living and working in UK, US, Asia Pacific, and Australia. My experience includes APAC Marketing & Business Partnerships Director (executive committee member) of a global insurer and executive roles held across strategy, transformational change, business development, sales & marketing, and M&A for global listed organisations.
I enjoy solving complex business issues, leading and inspiring culturally diverse teams to deliver. This unique blend of both corporate and start-up investment experience enables me to bring valuable external and international perspectives to my advisory and mentoring relationships.​​
​
Rachel holds a Bachelor of Politics from Swansea University and a Masters of Business Administration from the Australian Graduate School of Management. She is a graduate of the Australian Institute of Company Directors, a member of the Institute of Directors and Women on Boards.
![Outside Gugenheim Bilbao_edited_edited_edited.jpg](https://static.wixstatic.com/media/228b82_d8354521f80f4fd08d5978d76fe8cd48~mv2.jpg/v1/fill/w_480,h_640,al_c,lg_1,q_80,enc_avif,quality_auto/228b82_d8354521f80f4fd08d5978d76fe8cd48~mv2.jpg)